Tag Archives: Paulo Coelho

Solidarity – T-shirts by Paulo Coelho

24 Dec

Starting October 8, 2009, MANGO released a second edition of Paulo Coelho’s solidarity T-shirts in 90 countries.

Paulo Coelho is a Brazilian novelist most known for his book The Alchemist, and in September 2007, he was named a Messenger of Peace to the United Nations.

Although the shirts were out in October, I was late to purchase them since I like to wait until I have list of things to buy before hitting the mall. I’m not the kind of person to shop for a couple of shirts one day and go back the next weekend to pick up a pair of jeans….I’ve left my mall-rat days behind!

Well, I finally braved the mall (during the Christmas shopping season, which probably isn’t the best idea I’ve had) and found what I was looking for.


Everyone has a treasure that is waiting just for them.

(the picture says ‘him’, but the shirts say ‘them’)

We are responsible for everything that happens in this world.

The Good Fight is the one that we fight in the name of our dreams.

Love is the key to understanding all mysteries.

What is the real “I”? It’s what you are, not what others make of you.

When you want something, the whole Universe conspires to help you realize your desire.


Coelho’s messages are uplifting and inspiring, and I am a believer in the words printed on these t-shirts (even if they are hard to believe during difficult times).

Another great thing about these shirts? Coelho’s t-shirt revenues (close to 40% of the retail price), will go to the Paulo Coelho Institute, which takes care of 430 children in Rio de Janeiro, among other projects. The Institute is a non-profit-making institution financed exclusively by the author’s royalties.

I’m a sucker for inspirational messages and companies/products that give a portion of revenues to non-profit causes. But I don’t think that it’s a bad thing. :)

Paulo Coelho’s blog entry on his MANGO shirts
MANGO’s blog entry on their Paulo Coelho shirts
Follow Paulo Coelho on Twitter